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Job Purpose: Fully social/communication background, strong and solid experience in brand communication/social industry. To lead and deliver integrated social media strategy covering all social channels Creativity and innovation mindsight Strong network and relationship with key social influencers Data analysis sense Responsibilities: 1.Develop and execute social media communication strategies and campaigns ?Identify and integrate social and digital channels to drive innovative approach to online. ?Work across product franchise to develop integrated social KOL campaigns. 2.Manage social media channels Demonstrate a deep understanding of new realities social platforms Manage social channels, increasing awareness and performance ROI, organic and paid activities, special projects, global events 3.Measure and track on social performance ?KOL social tracking ?Report on campaign KOL performance including accurate and actionable insights and findings 4.Influencher relationships ?Drive KOL partnership strategy and assist in long term brand communication